We are proud to introduce Brainnit! A project finalised in the first quarter of 2020, where we were responsible for creating the visual identity of the Brainnit brand: An e-learning platform for businesses that wish to further develop and train their employees.
The Project also considered the creation of business cards, envelopes, email signatures, a mascot and other branded promotional swag (t-shirts, tote bags, hats, etc...).
The Project also considered the creation of business cards, envelopes, email signatures, a mascot and other branded promotional swag (t-shirts, tote bags, hats, etc...).
Next up: These are some of the other logo alternatives created during Brainnit's brand identity project. With this, we can give you a better look into our process, and dive deeper into some of the other paths explored during this creative journey.
Path 1 focused on a geometric silhouette of a human face, with an abstract brain composed of minimalistic geometric shapes expanding beyond the head's constraints. Therefore giving the idea of a person's mind growing with the new knowledge being acquired through Brainnit's training platform.
Path 2 has a lighter approach, emphasising Brainnit's friendliness. Here we have the minimalistic silhouette of a brain, with a big smile inside it. We want to dispel the idea that people have that: "learning is hard and boring"... that "professional training apps are an arduous and stressful thing". When people think of Brainnit, they should think: Easy, fun, engaging, helpful, and an overall pleasant experience.
Path 3 was already thinking ahead, incorporating Brainnit's future mascot right into the logo. As with the previous path, we went for a more lighthearted concept, focused on making the brand seem more approachable and user-friendly.
We saved the best for last. Path 4 is a minimalist geometric (abstract) interpretation of the merging of a human brain and a computer chip. The lines are a representation of the brain's various lobes but they are organised in a way that resembles computer circuits on a motherboard. This path represents: "technology helping us learn and evolve"... It has a more serious tone than the previous paths, but it is still vibrant, modern and edgy.
* The Storm Trooper above was just for fun... in the end of the day, we are all still major geeks here ;)
Now, we shall introduce you to Brainny: Brainnit's charismatic and helpful robot companion.
The client requested a brand mascot, to help throughout the platform's tutorials...guiding new users through all the different tools and functionalities that Brainnit has to offer.
Here is a deeper dive into how Brainny came to be, and all his previous iterations...
